Platform sees 57 per cent growth in prepaid transactions and strong engagement from tier-4+ towns
IPO- bound ecommerce platform Meesho concluded its annual Mega Blockbuster Sale 2025, registering 206 crore customer visits and over 117 million hours of shopper engagement during the event.
Prepaid transactions increased by 57 per cent compared with the previous year. Festive categories such as kurtis, jewellery, lipsticks, puja décor, and kids’ wear reported high demand. Other categories also saw growth; office supplies rose 97 per cent year-on-year, sports and fitness equipment 86 per cent, health and wellness products 69 per cent, and books 66 per cent.
On the supply side, sellers listed nearly 4.6 crore new products, and about 49,000 new sellers joined the platform. Overall seller participation increased by 57 per cent compared with last year, including contributions from both metro and non-metro towns such as Warangal, Chhapra, and Cuddapah.
“With over 2 crore app downloads during the sale, Meesho expanded its reach across Bharat, with nearly 45 per cent of customers coming from tier 4+ towns, a clear sign of how deeply ecommerce has taken root in India’s heartland’, said the company in a release.
Meesho’s systems handled up to 52,000 active users per minute during peak demand. More than two crore new app downloads were recorded during the sale. Around 30,000 content creators produced approximately 3.5 lakh videos across platforms and Meesho’s in-app discovery format, generating about 1.3 billion views.
The company announced that its upcoming Maha Diwali Sale will take place from 4 to 15 October 2025, offering a range of products across multiple categories.
