Bosch Brand Store sales rise 60 per cent in January-July as BSH Home Appliances expands its retail presence across India
BSH Home Appliances has opened 30 Bosch Brand Stores across 21 cities today. The new outlets take Bosch’s exclusive store count to 134, from 104 previously. Bosch Brand Stores recorded 60 per cent year-to-date sales growth between January and July 2026, according to the company.
The stores have been opened in Bengaluru, Delhi, Mumbai, Chennai, Hyderabad, Kolkata, Ahmedabad, Chandigarh, Coimbatore, Madurai and Varanasi, among other cities. The expansion also covers regional markets including Dindigul, Karimnagar, Jamshedpur, Kurnool, Thrissur, Tirupur and Dehradun.
The outlets will offer Bosch’s range of large and small domestic appliances, including refrigerators, washing machines, dishwashers, built-in appliances, coffee machines, air fryers and food preparation products.
“The future of premium home appliance retail will be defined by the experiences brands create, not just the stores they operate,” said Saif Khan, Managing Director and CEO, BSH Home Appliances India.
BSH Home Appliances has more than 10,000 retail touchpoints in India across modern trade, traditional retail, ecommerce, quick commerce and exclusive brand stores. The company said its latest retail expansion is aimed at increasing access to its appliance portfolio across metropolitan and regional markets.
