The debut collection introduces four signature perfumes, including Orion, Noble, Throne and Regal, with prices ranging from Rs 1,000 to Rs 2,000
Actor and content creator Bhuvan Bam has unveiled a premium fragrance brand ‘Sarkar’. With prices ranging from Rs 1,000 to Rs 2,000, the collection aims to make premium, parfum-strength fragrances more accessible to Indian consumers
Developed over nearly three years by actor and entrepreneur Bhuvan Bam alongside Neel Gogia, Rohit Raj and Jag Chima, the brand aims to bring together craftsmanship, premium formulations and a vision for modern perfumery. The collection is now available on the brand’s official website, Amazon, and Flipkart.
“Fragrance has always been a powerful form of expression, and we wanted to create something that people connect with because of what it represents. Every decision, from the brand identity to the fragrances themselves, has been shaped by patience, intention and attention to detail,” said Bhuvan Bam, actor, creator and Co-founder, Sarkar.
The debut collection introduces four signature perfumes: Orion, Noble, Throne and Regal, each designed as a distinct expression of personality, mood and occasion. The brand claimed that every fragrance is a perfume with a 25 per cent oil concentration, is IFRA-compliant and has been developed through extensive formulation, testing and refinement. Orion, Noble and Throne are formulated in France, while Regal is formulated in Spain.
“For years, the fragrance market has largely been defined by two ends of the spectrum, products built for scale and products built for exclusivity. We felt there was room for a fragrance house that could bridge that gap without compromising on quality, formulation or experience. Sarkar has been built with a long-term vision, where the product leads every decision,” said Neel Gogia, Co-founder, IPLIX Media, Layers and Sarkar.
