The Tata-owned e-grocer reports record festive demand, with sales of gold, silver and pooja essentials surging sharply over last year
Bigbasket recorded a 173 per cent year-on-year rise in gold and silver coin sales during Dhanteras 2025. The Tata-owned online grocery platform said the surge reflected growing consumer confidence in buying precious and festive items online.
Sales of gold coins rose 146 per cent, while silver coin sales surged 234 per cent compared with last year, the company said on Saturday. Demand for pooja essentials such as diyas, flowers, and decorative items also increased 54 per cent year-on-year.
The company attributed the uptick to higher festive spending and wider adoption of quick-commerce platforms. Its 10-minute delivery model allowed customers to buy last-minute items like sweets, offerings and gifts directly from nearby dark stores.
“Dhanteras is a time for prosperity, devotion, and togetherness. This year, bigbasket ensured our customers could celebrate without compromise, whether it was purchasing auspicious coins or getting the perfect gifts and pooja items in minutes. Our growth reflects how technology is seamlessly blending with tradition to create joyful celebrations”, said Seshu Kumar, Chief Buying and Merchandising Officer, Bigbasket.
BigBasket, part of Tata Digital, has been expanding its quick-commerce business to compete with players such as Blinkit, Zepto and Swiggy Instamart. The company said it witnessed particularly strong traction in metro cities and tier-I towns, where online grocery adoption is highest.
Dhanteras, considered an auspicious day to buy precious metals and new household items, often serves as an indicator of festive spending trends ahead of Diwali. The surge in coin sales suggests resilient consumer sentiment despite broader inflationary pressures on household budgets.
