The campaign marks a year of collaboration with actress and spans digital, outdoor, and in-store platforms
Gargi by PN Gadgil and Sons has unveiled their Diwali-Dussehra 2025 campaign featuring actor Mithila Palkar, marking a year of partnership between the brand and the artist. The company described the initiative as its largest festive project so far, intended to create a multi-platform brand experience combining tradition with modern design.
The campaign, which runs from September 22 to November 2, will feature digital video stories, outdoor hoardings, and in-store installations. Gargi said the effort seeks to present “an immersive brand experience” that highlights festive themes of light, victory, and togetherness.
“This festive campaign is especially important to me because it honours not only the beautiful designs and fine craftsmanship, but also the true meaning of these festivities for us: the victory of good, the triumph of light, and the joy of coming together to celebrate. Every piece tells a story of how the past meets the present, just like the women who wear them”, said Mithila Palkar.
According to the company, the Diwali-Dussehra collection showcases traditional craftsmanship and bright festive colours combined with modern silhouettes and classic detailing.
Aditya Modak, CEO and Co-Founder of Gargi by P N Gadgil and Sons, said the collaboration with Palkar has influenced the brand’s identity over the past year.
“Our partnership with Mithila has changed the Gargi brand. She represents everything we believe in: being real, being graceful, and having a deep respect for tradition while also having a modern view. This Diwali-Dussehra campaign is the biggest one we’ve ever done. We want to reach our customers no matter where they are, whether they’re scrolling through their feeds, driving through the city, or walking into our stores”, said CEO and Co-Founder, Gargi, P N Gadgil and Sons
Gargi, which combines the legacy of P N Gadgil and Sons with a focus on contemporary Indian fashion, said the campaign continues its effort to honour India’s textile heritage while appealing to the modern consumer.
