The newly introduced apparel collection spans across the brand’s hero categories of dresses, denim and jackets, with 90 styles reflecting Desigual’s signature codes
Myntra has notified the onboarding of Barcelona-based fashion brand Desigual’s apparel collection. Following the introduction of accessories, handbags and backpacks last year, this marks the next phase of Desigual’s expansion in India.
The newly introduced apparel collection spans across the brand’s hero categories of dresses, denim and jackets, with 90 styles reflecting Desigual’s signature codes across joyful silhouettes, statement denim, expressive outerwear and graphic knitwear.
“The encouraging response to Desigual’s accessories on our platform demonstrates the Indian consumer’s growing appetite for design-led international fashion. India has emerged as one of the world’s most dynamic fashion markets, and Myntra is uniquely positioned to enable iconic global brands like Desigual to tap into this massive opportunity and strategically scale their presence,” stated Venu Nair, Chief of Strategic Partnerships and Omnichannel, Myntra.
Positioned in the accessible luxury space, Desigual seeks to fill the gap between mainstream fashion and ultra-luxury labels, offering a differentiated proposition that is bold, aspirational and visually distinctive, the official statement pointed out.
The development comes as international brands on Myntra continue to see traction across a wider consumer base, with tier 2 cities contributing 45 per cent of demand. This reflects the growing pull of premium global fashion beyond metros, as shoppers look for brands with strong identity, design distinction and accessible price points, the company added.
