The sustainable fashion brand expands into mindful sleepwear with a range crafted from 100 per cent organic cotton, blending comfort, self-care and responsible consumption
Sustainable fashion brand No Nasties has unveiled its new Sleepbetter collection, a range of sleepwear crafted from 100 per cent organic cotton, as growing consumer interest in wellness and conscious living reshapes purchasing habits across fashion categories.
The Goa-based brand said the collection has been designed to combine comfort, sustainability and everyday functionality, reflecting a broader trend towards mindful consumption and self-care. Made using certified organic cotton, the range includes pyjama sets, sleep shirts, lounge trousers, shorts and other relaxed essentials intended for both restful nights and leisurely mornings.
According to the brand, the collection is centred on breathable fabrics, soft textures and timeless silhouettes, offering an alternative to fast-fashion products that often prioritise short-term trends over durability and responsible production.
The launch comes at a time when sleepwear is increasingly being viewed as an extension of the wellness movement, with consumers placing greater emphasis on comfort, quality and sustainability in their everyday wardrobes.
“Sleep Better was created for those quiet, in-between moments when you’re slowing down, unwinding, or simply being. Made from 100 per cent organic cotton and completely vegan, it’s designed to feel light, breathable, and effortless on your skin. The best compliment we’ve received is seeing people wear it beyond bedtime. That’s exactly what we wanted to create: comfort that fits naturally into everyday life, made responsibly,” said Apurva Kothari, Founder, No Nasties.
No Nasties, which positions itself as India’s first 100 per cent organic and Fairtrade fashion brand, said the collection aligns with its broader commitment to environmentally responsible fashion. The company emphasised that every garment is produced using organic cotton sourced through sustainable farming practices and manufactured in ethically managed facilities.
The brand added that the collection has been designed to transition seamlessly from bedtime to at-home leisure wear, catering to consumers seeking versatile, long-lasting clothing with a lower environmental impact.
As demand for sustainable fashion continues to grow, No Nasties believes the latest range demonstrates how everyday essentials can support both personal well-being and responsible consumption, while encouraging greater transparency across the fashion value chain.
