Jaipur-based Ayurvedic beauty and wellness brand strengthens its pan-India expansion strategy with a new franchise outlet in Chhattisgarh
Ayurvedic beauty and wellness brand Ashpveda has expanded its retail network with the launch of a new franchise store in Bilaspur, Chhattisgarh, as it looks to make its range of natural personal care products more accessible across India.
Located at Shop No. BG-11, Rajiv Plaza, beside Bag House and opposite Axis Bank, the new outlet will offer Ashpveda’s complete portfolio of Ayurvedic skincare, haircare, body care and wellness products.
The company said its formulations combine the principles of traditional Ayurveda with modern scientific research and are free from more than 45 commonly used toxins and chemicals.
Commenting on the expansion, Hari Ram Rinwa, Founder of Ashpveda, said, “At Ashpveda, we have always had a dream to bring authentic Ayurveda into everyone’s life. The opening of our Bilaspur franchise marks a milestone in our expansion and in reaching consumers who are increasingly seeking safe, natural personal care options. It makes us proud to join hands with local entrepreneurs and play our part in the development of wellness-oriented communities.”
The Bilaspur outlet forms part of the company’s broader franchise-led growth strategy aimed at strengthening its presence in emerging markets while supporting local entrepreneurship. Ashpveda said it has built its reputation around premium Ayurvedic personal care products designed to promote holistic wellness while meeting the evolving needs of modern consumers.
To mark the store’s opening, the brand has planned a series of launch activities, including influencer collaborations, customer engagement initiatives and a dedicated Women Empowerment Day. The company said the event is intended to introduce customers to Ashpveda’s philosophy and product range through interactive experiences.
The expansion comes amid rising consumer demand for natural, sustainable and Ayurveda-based beauty and wellness products in India. Ashpveda said the Bilaspur launch reflects its continued efforts to widen access to premium Ayurvedic solutions while fostering awareness of holistic wellbeing and creating opportunities for local business owners through its franchise model.
