Skincare brand Bioderma partners with actor Aaditi Pohankar to spotlight personalised routines through its Sensibio H2O and Pigmentbio Foaming Cream range
French dermatological skincare brand Bioderma has appointed actor Aaditi Pohankar as its latest brand ambassador, launching a new campaign centred on individuality and simplified skincare routines.
The collaboration is built around the theme “I Found My Own Way”, positioning skincare as a personal journey driven by authenticity, efficacy and consistency.
As part of the campaign, Bioderma is promoting what it calls “The Celeb Glow Combo”, featuring two of its flagship products — Sensibio H2O micellar water and Pigmentbio Foaming Cream.
Sensibio H2O, first introduced in 1995, is known for its gentle cleansing and make-up removal benefits, while Pigmentbio Foaming Cream is designed to cleanse, exfoliate and improve radiance for hyperpigmented and sensitive skin.
Aaditi Pohankar said the products align with her preference for uncomplicated skincare.
“As an actor, my skin goes through a lot — long hours, heavy makeup, constant changes. Over time, I’ve realised that simple, effective skincare works best for me. Bioderma’s Sensibio H2O and Pigmentbio Foaming Cream fit seamlessly into my routine,” she said.
Roshan Kunder, Director of Marketing, E-commerce and Modern Trade at NAOS India, said the partnership reflects the brand’s focus on authenticity and science-backed skincare.
“At Bioderma, we believe skincare is deeply personal. Our collaboration with Aaditi Pohankar reflects a shared philosophy of authenticity and efficacy, where simple yet dermatologically advanced routines empower individuals to find what truly works for their skin,” he said.
The campaign also highlights Pigmentbio Foaming Cream’s dual-use format as a two-minute glow mask.
Bioderma, a NAOS brand, follows an ecobiology-led skincare philosophy aimed at preserving the skin’s natural balance through dermatologist-tested formulations.
