Faceshop, TirTir, K Glo, Soyaang, K Riot and more debut on Flipkart as Korean skincare demand surges in India
Flipkart, India’s homegrown ecommerce marketplace, has announced the launch of leading Korean skincare brands on its platform, including Faceshop, TirTir, Beauty of Joseon, K Glo, Soyaang, K Riot, Rom&nd, and Thank You Farmer. With K-beauty’s rising popularity among digitally native, ingredient-conscious shoppers, the move brings global skincare rituals closer to Indian beauty routines.
The newly introduced brands will feature in dedicated storefronts. Highlights include K Glo’s performance-led range for radiant skin, Soyaang’s Centella and snail mucin-based glass-skin formulations, and K Riot’s high-performance, affordable brightening solutions.
Kartheek Kanumuru, Senior Director, Beauty and Personal Care, Flipkart, said the launch reflects the growing demand for high-performance global formulations. “We are excited to bring authentic Korean skincare experiences to millions of beauty shoppers across India,” he noted.
Ankit Agarwal, Founder & CEO of K Riot, added that the partnership democratises Korean beauty for Indian consumers by combining genuine ingredients, India-focused R&D, and affordable pricing.
With this expansion, Flipkart strengthens its international beauty portfolio, making trending skincare innovations more accessible and affordable nationwide.
