Cult-favourite sunscreen brand debuts on nykaa to redefine daily sun protection for indian consumers
India’s leading beauty and lifestyle platform, Nykaa, has announced the exclusive launch of Supergoop!, the globally celebrated SPF-first brand, marking a significant expansion in its premium skincare offerings. With this move, Nykaa is set to revolutionise how Indian consumers perceive and practise sun protection.
Supergoop!, founded by Holly Thaggard, has gained cult status worldwide for its innovative, feel-good formulations such as the invisible Unseen Sunscreen, glow-enhancing Glowscreen, and the multitasking Mineral Mattescreen. The brand’s entry into India is part of a strategic push to encourage daily sunscreen usage with products that combine skincare benefits and broad-spectrum UV defence.
Launching across Nykaa.com, Nykaa Luxe, and select offline stores, the full range promises to cater to every lifestyle need—from easy-to-use sticks and sprays to long-wear lotions and powders.
Anchit Nayar, Executive Director and CEO of Nykaa Beauty, said, “Sunscreen is now among the top three most-searched beauty categories on our platform. With Supergoop!, we aim to close the gap in daily SPF adoption by offering smart, skin-first sun protection. This launch is about creating a behaviour shift—making SPF an instinctive part of every Indian’s skincare routine.”
Holly Thaggard, Founder of Supergoop!, added, “Bringing Supergoop! to India with Nykaa is incredibly exciting. Our mission has always been to make sun protection effortless, effective and enjoyable—and we hope to inspire a new generation of SPF lovers here.”
With SPF products like Glow Stick, (Re)setting Mineral Powder, and the ever-popular PLAY Everyday Lotion, Supergoop! is set to offer an elevated, skin-loving alternative to traditional sun protection.
This exclusive partnership strengthens Nykaa’s position as the gateway for global beauty brands entering India, building on its track record with names like Charlotte Tilbury and Elf Cosmetics. As SPF awareness continues to rise, this launch is poised to drive meaningful growth in India’s sun care market—turning SPF from a seasonal afterthought into a daily essential.
