Fusing Korean Hanbang tradition with Indian expertise, the O3+ x Mijoo line delivers targeted, dermatologist-tested skincare tailored for Indian consumers
O3+, India’s leading professional skincare brand, has unveiled its first-ever Korean skincare range in collaboration with South Korea’s Mijoo, bringing a fusion of heritage, science, and innovation to the Indian beauty market. According to the brand, the launch of the O3+ x Mijoo collection marks a milestone in India’s skincare space, combining the age-old wisdom of Korean Hanbang practices with O3+’s 20-year legacy in delivering results-driven professional skincare.
Unlike generic K-beauty imports, this exclusive range is specifically formulated for Indian skin types and climatic conditions, ensuring both performance and sensorial experience. The dermatologically tested line includes a curated mix of cleansers, sunscreens, serums, and moisturisers, each designed to target common Indian skin concerns while celebrating Korean beauty rituals.
“This collaboration with Mijoo Korea marks a pivotal step in our journey to bring innovative, result-oriented skincare to Indian consumers,” said Vidur Kapur, Director, O3+. “By blending our professional expertise with Mijoo’s heritage-based Korean formulations, we’re setting a new benchmark in skincare that’s both efficacious and luxurious.”
O3+, which is trusted by over 100,000 beauticians across India, has long been synonymous with professional-grade skincare. With this new line, the brand expands its product portfolio while reinforcing its position as a globally connected, future-forward beauty leader.
Rooted in Hanbang—Korea’s traditional herbal medicine—Mijoo’s formulations harness natural ingredients like rice water, ginseng, and fermented botanicals. These ingredients are known for promoting skin clarity, balance, and vitality, aligning with O3+’s commitment to clean, transparent, and effective beauty solutions.
