Skincare brand strengthens omnichannel presence with immersive consumer experience
The Derma Co., one of India’s leading active-ingredient skincare brands under the Honasa Consumer Limited portfolio, has launched its first-ever exclusive brand outlet (EBO) at Airia Mall, Gurugram. This strategic move marks a significant milestone in the brand’s journey to provide dermatologist-designed, science-backed skincare solutions to a wider audience.
Since its launch in 2020, The Derma Co. has been at the forefront of introducing active ingredient-based skincare solutions in India, addressing concerns such as acne, pigmentation, ageing, and hair loss. The brand has built a strong presence across digital platforms, ecommerce channels, and select modern trade outlets.
With this expansion into physical retail, The Derma Co. aims to enhance consumer engagement through a dedicated experiential centre and beauty advisors who educate visitors on active ingredients and their benefits. The store also features an advanced skin analysis tool, offering real-time insights into customers’ skin types to create personalised skincare recommendations.
Speaking on the launch, Varun Alagh, CEO & Co-Founder, Honasa Consumer, said, “The launch of The Derma Co.’s first Exclusive Brand Outlet is a proud milestone in our five-year journey of building science-backed skincare solutions. We have been witnessing strong demand for our products from offline channels across the country, and this move reinforces our commitment to an omnichannel approach. By introducing exclusive stores, we aim to offer a more immersive and personalised experience, ensuring that effective, active ingredient-based skincare is accessible to consumers everywhere.”
As per Euromonitor International, The Derma Co. ranks among the Top 20 skincare brands in India and holds the largest market share in the active-ingredient skincare segment. In the past year alone, it has reached 17.5 million Indian households, further cementing its leadership. Beyond commercial success, the brand continues to drive purpose-driven initiatives such as ‘The Young Scientist’ programme, which educates children in rural and remote areas about the science behind climate change.
The Derma Co.’s expansion into offline retail is expected to enhance accessibility and awareness of science-backed skincare solutions while reinforcing its commitment to innovation and consumer education.
