Vidur Kapoor, Director of O3+, speaks to BW Retail World about the brand’s 21-year journey, innovation-first mindset, and its growing global presence in skincare
O3+ has established itself as a prominent brand in the skincare industry. What has been the driving force behind the company’s success, and how do you differentiate your products in an increasingly competitive market?
Innovation has always been at the heart of everything we do at O3+. We were among the first in India to introduce AHAs in 1999, well before they became popular in skincare routines. Many advanced ingredients that are in trend today were being explored by O3+ decades ago.
Today, we continue to lead with technologies like Exosomes, which aid skin repair and, when used early, can delay the need for treatments like Botox. Our commitment is to deliver visible, real results through science-backed formulations.
What sets us apart is our tech-enabled skincare. From AI-driven tools to our Skin Dome analysis, we offer a truly personalised experience that caters to each individual’s unique skin needs.
O3+ is completing 21 years in 2025, with a strong legacy in salons and now a growing presence in the D2C space. How has the brand balanced salon expertise with the demand for at-home skincare solutions?
We’re proud to be celebrating 21 years of professional excellence in 2025. Our roots in salons run deep, but our D2C presence is growing rapidly. The key to balance lies in offering tailored formulations—professional-grade for salons and safe, effective versions for at-home users.
This balance has been achieved through consistent innovation, impactful marketing, and strong salon partnerships. Today, O3+ is a trusted bridge between expert care and consumer-friendly skincare routines—driven by our team’s passion and commitment.
With the growing demand for clean and sustainable beauty products, how is O3+ adapting to consumer preferences and incorporating sustainability into its product development?
At O3+, clean and conscious skincare is a priority. We avoid harsh chemicals and focus on safe, skin-friendly ingredients that deliver results. Our packaging is recyclable and carries FSC certification, showing our commitment to sustainable sourcing.
We’re reducing excess packaging, exploring refillable options, and developing water-efficient formulations. From production to packaging, we’re focused on skincare that’s kind to both your skin and the environment.
The Indian skincare market is witnessing a surge in premium and dermatologically tested products. How does O3+ plan to expand its reach and cater to both premium and mass-market segments?
O3+ is already a trusted name in premium skincare, known for its expert formulations and salon-grade quality. As more players enter this space, we continue to lead with innovation—using advanced ingredients like Exosomes, Tripeptides, and Hexapeptides for long-lasting, visible results.
While our Agelock line continues to serve the premium segment, we also offer affordable and effective daily-use skincare through our broader O3+ range. Our DNA Yoga Range, focused on personalised care, allows us to serve a wider audience while staying true to our professional heritage.
What role does quick commerce play in expanding O3+’s reach beyond metros?
Quick commerce has been instrumental in helping us reach Tier 2 and Tier 3 cities. Platforms like Blinkit and Zepto have enabled us to deliver faster, making our products more accessible to newer markets.
It’s also meeting evolving consumer expectations—especially for urgent skincare needs or festive grooming. Whether it’s a last-minute facial kit or a sunscreen restock, quick commerce is bringing professional skincare to doorsteps across India.
What are O3’s upcoming innovations and expansion plans? Are there any new product categories or international markets that the brand is eyeing in the near future?
We’re focusing on barrier repair, hydration, and targeted skincare solutions, along with tech-enabled tools like AI-powered analysis and portable skincare machines.
Our DNA Yoga Range brings a unique, personalised approach to skincare. On the global front, O3+ is expanding rapidly—we’re present in Dubai, Italy, the UK, Bangladesh, and Sri Lanka. We’re not only exporting products but also offering our professional machines and salon setups internationally. Our goal is to take the O3+ experience to the world.
