The company will expand its operations by opening 100 new stores annually until 2030, targeting 500 stores
Stylox Fashion, a denim and casual wear brand, opened 37 stores in the recently concluded financial year (FY26) with eight new stores in March 2026 alone, taking the total to 59 across India. The brands eyes strengthening market penetration amid rising demand for affordable fashion.
The company will expand its operations by opening 100 new stores annually until 2030, targeting 500 stores, while strengthening market penetration across tier 2 and tier 3 markets and improving access in non-metro regions.
“Our rapid store expansion reflects the strong demand we are witnessing across emerging markets. We believe the future of fashion retail lies beyond metro cities. Our focus remains on making quality, affordable fashion accessible on the high streets of smaller cities while building a profitable ecosystem for our partners,” stated Ritika Mehra and Vishal Mehra, Co-founders, Stylox Fashion.
The brand uses franchise-owned, franchise-operated (Fofo) and franchise-invested, company-operated (Fico) to create a retail and a franchise network which supports local entrepreneurs. The brand pointed out that it has expanded through a partner-led model, offering complete operational assistance to its franchise network while securing long-term success and enabling wider regional penetration.
