Media reports noted that the deal terms have been finalised, with iD Fresh Food being valued at around Rs 4,500 crore
Marking its first pure-play consumer investment in India, British private equity firm Apax Partners is set to pick a quarter stake in iD Fresh Food, a packaged, ready-to-cook breakfast staples maker, for around Rs 1,300 crore.
Media reports noted that the deal terms have been finalised, with iD Fresh Food being valued at around Rs 4,500 crore. Since 2007, Apax has invested around USD 3.6 billion in 13 transactions in the country has managed to realise USD 5.2 billion through eight full exits and one partial realisation, as per the reports.
Apax is focusing on opportunities in alignment with the country’s premiumisation trend and on online marketplace businesses spanning consumer and business-to-business (B2B) segments. The firm’s India portfolio includes greytHR, Azentio Software, Inforgrain and others.
Reports noted that the Bengaluru-based iD Fresh has created a niche by brining home-style, preservative free packaged breakfast batter. The company’s consolidated revenue from operations rose 22 per cent on-year to Rs 681.38 crore in the financial year 2025, reports cited the filing with the Registrar of Companies (RoC).
The company turned profitable in FY24, reports added, while noting that company notified key changes to its leadership in November ahead of its planned initial public offering (IPO) in 2024. It elevated Abdul Nazer as co-chair from his previous position of co-founder and director. It also named Jaipal Singal as vice-chairman, the reports pointed out.
