Veteran executive to steer growth and strategy as AI-driven PCs reshape India’s consumer tech market
Dell Technologies has appointed Anurag Arora as Senior Director and General Manager for its India consumer sales arm, handing him charge of strengthening growth, shaping strategy and driving execution across one of the company’s biggest markets.
Confirming the leadership move, Rajkumar Rishi, Vice President and General Manager for Consumer Business in Asia Pacific and Japan, said, “Anurag’s appointment marks an exciting chapter for our India consumer business. His deep understanding of the omnichannel landscape and proven track record of driving growth are invaluable assets. Under his leadership, we are confident in advancing our strategic priorities, delivering innovative technology and enhancing customer experience.”
Arora, who has nearly 28 years of experience across sales, product roles, distribution, large-format retail and online channels, has helped define Dell’s consumer strategy since joining the company in 2020. His work has spanned Dell.com, the brand’s retail network and its broader consumer outreach.
He said the timing of his new mandate aligns with a pivotal shift in the market. “It’s a privilege to step into this role at such a transformative time for technology in India. At Dell, our customer-first mindset powers everything we do – from product innovation to how we connect with our customers. As AI PCs become the norm, we are committed to creating impactful experiences and delivering strong value through our robust retail presence, omnichannel strategy and strong partner networks.”
Beyond his operational responsibilities, Arora is regarded for cultivating collaborative work environments and encouraging innovation within teams. He is also known for mentoring emerging professionals, regularly interacting with management students to offer career guidance and industry insights.
The company said its focus on customer engagement, partner ecosystems and channel strength is expected to support Dell’s push as AI-powered PCs enter mainstream adoption in India.
