99 Store is available to users in over 175 cities, including Bangalore, Ahmedabad, Kolkata, Hyderabad, Delhi, Pune and others
Swiggy, an on-demand convenience platform, has introduced an affordable range of offerings on its app- the 99 Store. The company has introduced a new section on the Swiggy app that features single meals priced at Rs 99, specially curated to meet the needs of price-conscious users and provide affordable options to the high-frequency Gen-Z consumers.
99 Store is available to users in over 175 cities, including Bangalore, Ahmedabad, Kolkata, Hyderabad, Delhi, Pune and others. The company added that the 99 Store is a destination for quick-prep dishes offered at a flat price point of Rs 99. These curated dishes come with free delivery on all orders under the ‘eco saver’ delivery mode.
“The 99 Store is our way of making sure daily meals do not burn a hole in your wallet. We have worked closely with our restaurant partners and delivery teams to make everyday meals more affordable without cutting corners. This is a big step in making Swiggy a true everyday choice for millions,” highlighted Rohit Kapoor, Chief Executive Officer (CEO), Swiggy Food Marketplace.
The 99 Store is embedded within the existing Swiggy app and stands out for its dish-forward layout, highlighting top-selling items to make discovery easier. The company noted that the 99 Store is aiming to redefine how India thinks about single value meals. Customers can explore dishes across a wide variety of cuisines including Rolls, Biryani, Noodles, North Indian, South Indian, Burgers, and Cakes
