Signifying strong brand dominance, the top five marketplaces by search volume have captured over 97 per cent of the total branded search volume
Indicating a minor dip in interest or demand within the market, a report has revealed that the average monthly search volume for women’s wear has dropped 6.68 per cent from financial year 2024 (770.55 lakh) to financial year 2025 (719.10 lakh).
Signifying strong brand dominance, the top five marketplaces by search volume have captured over 97 per cent of the total branded search volume. These include Meesho, Myntra, Flipkart, Amazon and Ajio. However, Meesho has seen the highest drop in search volume (32.14 per cent) among the top five brands, the report added.
In its report, Techmagnate, a digital marketing agency, stated that in FY25, the online search for ethnic wear dominated the market with an average monthly search volume of 165.99 lakh. Interestingly, with a jump of 809.39 per cent and an average monthly search volume of 8.23 lakh, Chikankari kurti for women stood out as the top non-branded keyword that customers are searching for.
“The women’s fashion market in India is undergoing a dynamic transformation. The trends and the industry are evolving rapidly, driven by changing consumer preferences, technological advancements, and the growing influence of social media and global trends,” stated Sarvesh Bagla, Founder and Chief Executive Officer (CEO), Techmagnate.
Delhi, Bengaluru, and Mumbai together account for 67.82 per cent of the online search volume maintaining their dominance despite declines in search volume. Chennai is the only city with positive growth at 0.92 per cent, increasing its market search volume share to 11.30 per cent, as per the report.
The report added that as the most downloaded app, Meesho exhibited the highest growth of 16.44 per cent, as compared to Flipkart, Shopsy, Amazon and Myntra, indicating a sizable increase in user engagement.
