Retail network growth and premiumisation strategy drive market expansion for the brand
Bata India has achieved a significant milestone by surpassing 500 franchise outlets, bringing its total number of retail stores across the country to 1,860 in the last financial year. This expansion highlights the company’s robust growth and strategic focus on enhancing customer experience through an extensive retail network.
In its annual report for FY ’24, Bata emphasised its ongoing efforts to renovate stores, expand through franchise and distribution channels and leverage its strong brand recall to attract franchise interest. “Our company continues to expand its retail network, renovate stores to enhance customer experience and accelerate growth through franchise and distribution channels. Strong brand recall has driven increasing interest in opening franchise stores,” the report stated.
Gunjan Shah, MD and CEO of Bata India, noted the significant achievements in their retail network, including the opening of more than 500 franchise stores, over 650 sneaker studios and more than 125 Hush Puppies stores. “Our premiumisation strategy is progressing well,” Shah added, highlighting the increased demand for premium products in smaller towns as consumers’ incomes rise. The shift towards branded products, ease of digital payments and the impact of digital marketing and social media have attracted consumers from tier 3-5 cities.
Bata’s distribution network now spans over 1,500 towns, reflecting its widespread presence and market penetration. “2024 presents an opportunity to build on the foundation laid in 2023 and advance our sustainable, profitable growth agenda,” Shah mentioned.
The Indian footwear industry has shown resilience post-pandemic and is experiencing a healthy revival, driven by higher disposable incomes, demand for branded and comfortable footwear, and evolving fashion trends, according to Bata. This positive outlook underscores Bata’s strategic initiatives and market adaptability in the evolving retail landscape.
