Reliance Retail has appointed former Coupang executive Sandeep Karwa as the new CEO of AJIO, while long-time AJIO chief Vineeth Nair takes on a broader leadership role across the company’s fashion and lifestyle business
Reliance Retail has appointed Sandeep Karwa as the new Chief Executive Officer of AJIO and its wider online fashion and lifestyle platforms, as the retail giant sharpens its focus on digital commerce, fast delivery and fashion retail expansion.
Karwa joins Reliance Retail after leading Taiwan operations for South Korean e-commerce major Coupang. Prior to that, he spent more than a decade at Flipkart, where he held several leadership roles, including Vice President of Flipkart Ads.
Meanwhile, Vineeth Nair, who has been associated with AJIO for nearly a decade and played a key role in building the platform since inception, will now oversee a broader fashion and lifestyle portfolio within Reliance Retail.
The leadership reshuffle comes at a time when Reliance Retail is accelerating its push into online fashion, quick commerce and omnichannel retail amid intensifying competition from players such as Myntra, Nykaa Fashion and Tata CLiQ.
AJIO has emerged as a major growth engine within Reliance Retail’s fashion business. During the fourth quarter of FY26, the company expanded its four-hour delivery service, AJIO Rush, to over 600 cities, while next-day delivery services scaled across 26 major cities.
The company has also been strengthening its partnership with fast-fashion platform SHEIN India, which reportedly crossed 11 million app installs while adding nearly 1,000 new product options daily on the platform.
Reliance Retail’s broader growth ambitions continue to centre around technology-led retail expansion and digital integration. The company recently reported FY26 gross revenues of Rs 3.7 lakh crore and crossed the milestone of 20,000 stores nationwide.
Industry observers view the appointment of Karwa as part of Reliance Retail’s wider strategy to strengthen leadership capabilities across its digital and fashion verticals as competition intensifies in India’s rapidly growing online retail market.
