Initiative launched in partnership with NSDC and Coca-Cola India to boost digital and entrepreneurial capabilities in the retail sector
The Confederation of All India Traders (CAIT) on Thursday introduced its National Skilling Mission titled ‘ARISE’ (All India Retailers Initiative for Skilling and Entrepreneurship) in collaboration with Coca-cola India and with the support of the National Skill Development Corporation (NSDC). The programme aims to train and digitally empower 2.5 million (25 lakh) traders and retailers across India.
“This mission will provide new direction and new strength to millions of small traders and shopkeepers, the real backbone of India’s economy. The confluence of skill development, digital empowerment, and entrepreneurship will not only strengthen local business but also help realise the dream of a Viksit Bharat (Developed India)”, said Rekha Gupta, Chief Minister, Delhi, while flagging off the initiative.
She added that channelising the potential of small traders through the Skill India Mission would support business growth, strengthen the economy, and promote the Swadeshi movement.
Praveen Khandelwal, MP and Secretary General at CAIT said that “under this mission, 2.5 million kirana and retail traders across India will be trained and digitally empowered. A skilled and self-reliant trading community will drive India’s economic revolution from the grassroots level.”
According to CAIT, the campaign will initially be rolled out in Delhi and Uttar Pradesh before expanding to other states. The training modules will focus on digital technology, financial management, consumer behaviour analysis, and market adaptability.
The programme will also integrate Coca-Cola’s ‘Coke Buddy’ platform, an AI-powered digital tool designed to help small retailers forecast demand, manage inventory, and improve customer engagement.
“India’s retailers and kirana store owners are not only the foundation of commerce but also the pillars of our communities. Aligned with Prime Minister Modi’s ‘Skill India’ vision, Coca-Cola is proud to partner in this national mission to promote local entrepreneurship and enable digital growth”, said Devyani Rajya Laxmi Rana of Coca-Cola India.
Khandelwal said the ARISE mission aligns with the National Skill Development Mission and the Digital India initiative. “Its core objective is to make every trader skilled, capable, and self-reliant,” he said.
