The beverage major reimagines an iconic R. D. Burman track to relaunch its cult jeera drink with a high-decibel, nostalgia-driven marketing blitz As India’s appetite for local flavours intensifies, Coca-Cola India has brought back its cult classic RimZim Jeera with a relaunch that embraces nostalgia while deliberately refusing subtlety. Anchored in the thought, “Jeere […]
CAIT, NSDC, and Coca-Cola India unveil ARISE to skill and digitally empower 2.5 million traders and retailers across India.
The Atlanta-based beverage maker is evaluating an IPO for Hindustan Coca-Cola Beverages as India’s capital markets see record activity Coca-Cola is exploring the possibility of an Initial Public Offering (IPO) for its Indian bottling subsidiary, Hindustan Coca-Cola Beverages (HCCB), which could raise about USD 1 billion, according to Bloomberg reports. The Atlanta-based beverages major […]
The initiative blends capacity building with on-ground support, ensuring both retailers and consumers benefit from a stronger, more connected marketplace
The Coca-Cola Company has registered a two per cent growth in its unit case volume in the March quarter, led by India, China and Brazil
The move supports Coca-Cola’s asset-light strategy, further lowering its stake in India’s bottling business while giving local partners greater control Coca-Cola India has declared the sale of its bottling operations in North Gujarat to Kandhari Global Beverages Group, one of its top four independent franchisee bottlers, for nearly Rs 2,000 crore. This transaction is […]
The company states that a master agreement will be executed between the based on the principal terms and conditions mentioned in the Memorandum of Understanding (MoU)
Coca-Cola India announced its entry into the ready-to-drink tea market by introducing ‘Honest Tea.’ The brand falls under Honest, a Coca-Cola Company subsidiary. The organic green tea component will be supplied by Luxmi Tea Co Private Ltd’s Makaibari Tea Estate in Kolkata, as per the memorandum of understanding signed during the seventh edition of the […]
Coca-Cola India has unveiled its Coca-Cola cola brand in rPET bottles, with sizes ranging from 250 ml to 750 ml. These bottles, produced by key bottling partners, are crafted from 100 per cent food-grade rPET, excluding caps and labels. The initiative aims to enhance consumer awareness regarding the recyclability of the packaging. Moon Beverages, Coca-Cola’s […]
Coca-Cola India announced the appointment of Irene Tan as the Vice President, Human Resources for India & Southwest Asia (INSWA). In her new role, Tan will be accelerating INSWA’s growth by recruiting future-ready talent, performance enablement and employee development for the company in India and Southwest Asia. Tan joined the company in 2012 in Singapore […]
