The company states that a master agreement will be executed between the based on the principal terms and conditions mentioned in the Memorandum of Understanding (MoU)
Aimed at expanding its beverage portfolio, Jubilant FoodWorks (JFL) has signed a Memorandum of Understanding (MoU) with the beverages major Coca Cola, the company informed in a regulatory filing. In addition, JFL will also conduct marketing activities for ‘sparkling beverage products and certain other products’ of Coca Cola.
This move follows the decision of JFL’s parent company, Jubilant Bhartia Group to acquire a 40 per cent stake in Hindustan Coca-Cola Beverages. “A Memorandum of Understanding (‘MoU’) is executed between Jubilant FoodWorks (JFL) and Coca-Cola India (CCIPL),” as stated by the company in the regulatory filing.
“MoU contains the principal terms and conditions for purchase of a portfolio of sparkling beverage products and certain other products from The Coca-Cola Company authorised bottlers and for conducting marketing activities (which will be undertaken in the usual or ordinary course) for the said products, as defined in the MoU in relation to various brands of JFL (franchised or owned brands) and products purchased by JFL from The Coca-Cola Company authorised bottlers,” the company stated.
The company added that a master agreement will be executed between the parties commencing from 1 April 2025 based on the principal terms and conditions mentioned in the MoU.
After execution of the master agreement, The Coca-Cola Company authorised bottlers will become suppliers of sparkling beverages and other products as set out in the MoU to JFL. According to the company’s statement, the arrangement will help JFL enhance its consumer offerings. As per the media reports, Jubilant’s network comprises 3,130 stores across India, Turkey, Bangladesh, Sri Lanka, Azerbaijan and Georgia.
