Reliance will sell Shein’s products on its app and brick-and-mortar stores
Reliance Retail Ventures is to re-introduce Chinese fast fashion label Shein in the Indian market in the coming weeks, selling the latter’s products on its app and brick-and-mortar stores according to media reports.
The retail unit of Reliance Industries reportedly teamed up with the IPO-bound fashion brand last year and is likely to tap former Meta director Manish Chopra to head Shein’s operations in India.
The partnership is the latest in a string of deals by Reliance Retail, which has brought international brands such as American jewellery maker Tiffany & Co and British online retailer ASOS to India.
This move comes four years after Shein was banned from India as a part of a wider crackdown on some Chinese applications following border conflicts between the two Asian neighbours.
The India operations will be run by a company entirely owned by Reliance Retail and Shein is expected to be paid a license fee as a share of the profit of the Indian firm, ET reported.
All relevant and sensitive data will be hosted and stored in India with Shein having no access or rights over them, according to the report.
Once launched, Shein will compete directly with Walmart -backed online shopping site Myntra and the Westside brand of Tata-owned Trent in India’s 10 billion USD fast fashion market.
