On Women’s Day, Shaily Mehrotra, CEO and Co-founder of Fixderma India, talks about her journey as an entrepreneur, the challenges she faced, and her vision for the brand’s future Shaily Mehrotra embarked on her entrepreneurial journey in 2010 with Fixderma, a brand dedicated to high-quality, cosmeceutical skincare solutions. Before launching her own brand, she […]
Targeting women in Tier 1 and Tier 2 cities, the campaign leverages digital platforms, social media Glam21, a leading Indian cosmetics brand, has launched its latest campaign, #HaqSeHaseen, celebrating women’s right to feel confident and beautiful on their own terms. The campaign challenges societal beauty standards and promotes inclusivity, diversity, and self-love. At the […]
Mini Sood Banerjee, Assistant Director and Head of Marketing at Amorepacific India, reflects on her two-decade-long journey in the beauty industry, the rise of K-beauty in India, and how brands must innovate to stay relevant in an evolving market. In an industry where trends change as quickly as consumer preferences, Mini Sood Banerjee has […]
Inspired by an April Fool’s prank, the latest lip balm combines sun protection, hydration, and a nostalgic mango twist in collaboration with Mango Bite Hyphen, the skincare brand known for merging science and nature, has launched its latest innovation – Mango Lipscreen with SPF 50 PA++++. Designed to offer deep hydration, brightening, and sun […]
‘True Beauty. Unstoppable You’ encourages women to embrace confidence, self-love, and individuality, challenging conventional beauty norms Shryoan Cosmetics, a leading name in the beauty industry, has unveiled its Women’s Day campaign, ‘True Beauty. Unstoppable You’, aimed at empowering women to embrace their uniqueness and redefine beauty on their own terms. The campaign seeks to […]
HealthBrand launches with high-performance formulations, introducing India’s first Astaxanthin-infused night cream and a potent anti-acne serum The Indian beauty industry witnesses a groundbreaking moment with the launch of Lumaè, a skincare brand committed to science-backed innovation, sustainability, and inclusivity. Founded by siblings Gunjan Sharma and Shan Sharma, Lumaè aims to redefine skincare by focusing […]
Beauty brand aims to enhance customer convenience with instant access to products Beauty brand Glam21 has disclosed about its expansion on Flipkart Minutes, furthering its commitment to offering a seamless and rapid shopping experience. This strategic move aligns with the brand’s mission to provide consumers with quick and easy access to high-quality beauty products, […]
Honasa’s colour cosmetics brand showcases bold, high-performance products in playful new campaign Staze Beauty, the colour cosmetics brand from Honasa Consumer, has unveiled its latest campaign, ‘Can’t Staze Calm’, celebrating its bold and unapologetic spirit. Conceptualised by Double Barrel Communications, the campaign features three quirky brand films that break away from traditional beauty advertising, […]
A romantic fusion of music and makeup to celebrate love in every shade Mars Cosmetics is redefining Valentine’s Week with the launch of its “Love Track” Velvet Lip Tint, a unique blend of music and makeup that celebrates love in every shade. Available in six exclusive colors, this hydrating lip tint is inspired by […]
AI, clean beauty, and sustainability set to redefine India’s beauty market in 2025, say insiders India’s beauty industry is undergoing a transformative shift, propelled by technology, sustainability, and evolving consumer preferences. The Skincare Industry size in India reached USD 2,933.7 million in 2023. Over the forecast period, skincare demand in India is anticipated to rise […]
