We Are Using Strong Data Analysis In Ecomm To Ensure That Our Business Grows: Zoher Kapuswala, Ferrero
In an exclusive conversation with BW Retail World, Zoher Kapuswala, Marketing Head for the Indian Subcontinent (Tic Tac, Nutella and Ferrero Rocher) reveals Tic Tac’s successful formula, the shift towards permissive content and other key initiatives driving the brand’s growth In a nation where traditional sweets and local flavours dominate, Ferrero’s Tic Tac is carving […]
