Aditya Birla Lifestyle Brands Appoints Ashish Dikshit As MD
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Aditya Birla Lifestyle Brands Appoints Ashish Dikshit As MD

Aditya Birla Group Ventures Into Jewellery Retail

The company has also informed the appointment of Vishak Kumar as Deputy MD and Chief Executive Officer (CEO)

In addition to his current position as Managing Director (MD) of Aditya Birla Fashion and Retail (ABFRL), Ashish Dikshit has been appointed as MD of Aditya Birla Lifestyle Brands, effective 1 May 2025, subject to the regulatory and other necessary approvals.

“This is to inform you that the Board of Directors of the company, at its meeting held today inter alia, considered and approved the appointment of Ashish Dikshit, Director of the company as Managing Director of the company with effect from 1 May 2025, subject to the regulatory and other necessary approvals,” the company stated in an exchange filing.

The company has also informed the appointment of Vishak Kumar as Deputy MD and Chief Executive Officer (CEO) of the company, effective 1 May 2025, subject to the regulatory and other necessary approvals.

An alumnus of the Indian Institute of Technology- Madras, Bangalore and Harvard Business School, Dikshit has over 30 years of experience in diverse roles across industries and functions. He started his career at Asian Paints before moving to Madura fashion and lifestyle division of the company, where he worked in its various functions, ranging from sales, brand management, supply chain and sourcing.

In the exchange filing, the company highlighted that he served as the Principal Executive Assistant to the Chairman of Aditya Birla Group, where he built knowledge across group’s various businesses in multiple industry sectors, ranging from manufacturing businesses such as metals, cement, textiles and specialty chemicals to consumer businesses such as telecom, financial services and retail.

ABFRL informed that Vishak Kumar, a Whole-time Director and Key Managerial Personnel (KMP), who was an employee of ABFRL, has been transferred to Aditya Birla Lifestyle Brands and accordingly, his position as WTD and KMP stands relinquished from the closure of business hours of 30 April 2025.

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