Adds to its portfolio of luxury culinary brands with a vision to grow from 1-10 outlets in the next five years
CK Israni Group reveals its exclusive partnership with Italian brand Crazy Pizza to bring the Italian dining experience to India. Chandni Nath Israni, Co-founder and MD of the group has signed an exclusive agreement to introduce Crazy Pizza’s offerings, with the first outlet set to open in 2024.
The fine dining industry in India is booming. The overall restaurant industry is expected to grow at a compound annual growth rate (CAGR) of 8.33 per cent from 2024 to 2029, according to a report by Mordor Intelligence. This is an increase from the 7.31 per cent CAGR recorded from 2017 to 2023.
Crazy Pizza, founded in 1998 by Formula 1 icon Flavio Briatore in Porto Cervo, Sardinia, offers a fusion of traditional Italian flavours and contemporary culinary flair. With a presence already established in locales such as Monaco, Italy, UK, Qatar, Saudi Arabia and Kuwait, Crazy Pizza is now moving into the Indian market.
“We are thrilled to bring Crazy Pizza to India, offering a unique blend of traditional Italian flavours and contemporary culinary artistry to our vibrant food scene. This partnership represents our commitment to introducing exceptional global dining experiences to Indian food enthusiasts and we look forward to delighting our customers with Crazy Pizza’s exquisite offerings and setting a new benchmark in the Indian dining experience,” said Chandni Nath Israni, Co-Founder, CK Israni Group.
Crazy Pizza claims that patrons can anticipate an electrifying ambience, complemented by vintage tunes delighting in the art of pizza-spinning chefs.
“I am delighted to announce that in the near future, we will open our first restaurant in India, in beautiful New Delhi, soon followed by a second one. Crazy Pizza is highly appreciated by our numerous and important Indian clients in all our venues, especially at our flagship in London. For this reason, this announcement has been long awaited. 2024 is definitely the year of Crazy Pizza: following the inauguration in Bahrain and the announcement of our New York venue, along with many openings across Europe, we are ready to write a new chapter of success. It doesn’t end here, very soon we will be ready with new surprises,” said Flavio Briatore, Founder, Crazy Pizza.
