This partnership aims to enable greater accessibility to newer geographies across tier two and three cities, offering customers an online retail shopping experience
Aimed at strengthening its ecommerce presence, Decathlon, a multi-sports brand, has partnered with Tata CLiQ Fashion. This partnership seeks to enable greater accessibility to newer geographies across tier two and three cities, offering customers an online retail shopping experience.
This strategic alliance is aimed at fostering an active lifestyle by catering to all sports aficionados, from beginners to seasoned professionals who can experience Decathlon’s unique value proposition across 60 sports categories.
“We believe that sports have the transformative power to make societies healthier and happier and our alliance with Tata CLiQ Fashion is a step in that direction. As a customer-first brand, Decathlon is committed to providing an immersive and elevated omni experience through e-commerce collaborations to engage with a wider audience,” says Sankar Chatterjee, Chief Executive Officer (CEO) at Decathlon India.
Tata CLiQ Fashion will host Decathlon’s diverse product selection, known for its design sensibilities. With delivery across over 24000 pin codes in India, Tata CLiQ Fashion expands Decathlon’s reach, making its products and sports more accessible to consumers from metro cities to tier one to four locations.
“We are elated to expand our portfolio further with the availability of Decathlon’s exceptional quality and vast product range, as it aligns seamlessly with our vision to provide a complete sporting solution for every consumer,” states Gopal Asthana, CEO, Tata CLiQ.
The company highlights that the curated portfolio of products includes an athleisure range for men, women and kids in addition to sports, fitness and outdoor equipment, which spans across running, cycling, football, swimming, trekking.
