The company has received orders from large format stores in its creative and steel bottles and houseware division
Flair Writing Instruments has secured fresh orders worth Rs 200 million from large format stores in its creative and steel bottles and houseware division. The company said that the orders are to be executed in the next 90 days.
These orders are expected to support margin-accretive growth. In the last financial year, both the divisions grew by 78 per cent per annum, contributing approximately 31 per cent of the company’s total revenue. With both divisions witnessing ccelerated growth, the company said that it expects their combined contribution to increase to approximately 38 to 40 per cent of overall revenue in the current financial year.
“Flair continues to strengthen its presence as one of India’s most recognised and trusted consumer brands, which is expanding its creative and steel bottles and houseware division. Both the divisions are gaining strong demand momentum for their products from large format stores,” stated Mohit Rathod, the Whole-Time Director, Flair.
In FY26, the company sold 145 million mechanical pencils and commenced manufacturing wooden pencils at its Surat facility under the creative division. The company is looking to strengthen its presence in the pencil segments on the back of increased investments. In an earlier exchange filing, company said that the segment, valued at around Rs 1,650 crore in the financial year 2023, is projected to grow at a compound annual growth rate (CAGR) of 14 per cent, nearly doubling to Rs 3,300 crore by FY28.
The company emphasised in an exchange filing that pencils account for approximately 12 per cent. Wooden pencils dominate this category, contributing close to 90 per cent of the total market, highlighting their continued relevance and widespread consumer preference of the overall writing instruments market in India.
“Against this backdrop, the company’s strong performance in the mechanical pencil segment reflects its capability to build a differentiated niche and capture evolving consumer demand. Furthermore, the commissioning of its wooden pencil manufacturing facility marks a strategic progression, enabling the company to meaningfully participate in the largest and most established portion of the pencil market,” the company highlighted in the exchange filing.
