The brand intends to introduce new fragrance products while expanding into a wider range of niche fragrances, body washes, roll-ons and car fragrances
BlaBliBlu, a fragrance startup, has hit a monthly run rate of Rs 8 crore within just six months of commencement, translating to an annual run rate of approximately Rs 100 crore. Founded by Palash, Rajat, Kushal, and Durgesh, the brand eyes catering to the growing demand for high-quality yet affordable fragrances among India’s younger consumers.
The brand intends to introduce new fragrance products while expanding into a wider range of niche fragrances, body washes, roll-ons and car fragrances, which will help it create a worldwide fragrance business that focuses on innovative, accessible and unique scent experiences.
“Reaching a Rs 100 crore annual run rate within six months is an exciting milestone that shows strong customer demand across India. Our vision has always been to create a fragrance brand that delivers premium-quality scents while remaining accessible to young consumers. Our customer feedback process, combined with product innovation efforts, has enabled us to achieve rapid progress during this short time frame,” stated Palash Arneja, Founder, BlaBliBlu.
The company said that it started its business operations after discovering an existing market gap within the Indian fragrance industry. Consumers showed two purchasing patterns as they either bought high-priced international perfumes or selected low-priced products that failed to deliver both quality and durability. The brand recognised this market gap and developed its fragrances, which it sells at prices below Rs 1,000 to establish itself as an affordable luxury fragrance brand targeted at young customers, as per the official statement.
The brand development process uses consumer feedback as its main foundation. The company said that the team conducted research through mall, street, and retail complex interactions to study perfume preferences before they introduced their first fragrance.
