As part of the celebration, IGP has introduced cakes of the world, a chef-curated, limited-edition dessert experience
IGP, a global direct-to-consumer (D2C) multi-category gifting platform has unveiled its world cake day 2025 campaign, a celebration of global flavours, indulgence, and dessert craftsmanship. Marking 26th November, the brand is turning the occasion into a week-long flavour festival by bringing together some of the most iconic cakes from around the globe.
The official statement noted that at a time when cakes have become the centerpiece of every milestone, IGP’s new campaign eyes paying tribute to the magic, variety and joy behind this universally loved dessert. As part of the celebration, IGP has introduced cakes of the world, a chef-curated, limited-edition dessert experience.
The collection brings together eight global creations, France’s smooth salted caramel, Italy’s rich mocha espresso, Belgium’s indulgent chocolate truffle, Switzerland’s velvety hazelnut praline, Canada’s fluffy blueberry cream, India’s festive rasmalai, the United States’ classic red velvet, and the UAE’s decadent chocolate kunafa.
“As pioneers in this category, we wanted to mark the occasion by bringing something exceptional to our customers. With this year’s campaign, we are introducing cakes of the world, an invitation to enjoy international flavours and celebrate the joy and indulgence that the year-end season brings. It’s our way of sharing the world’s most loved cakes, crafted in a distinctly IGP way,” highlighted Tarun Joshi, Founder and Chief Executive Officer (CEO), IGP.
The campaign is supported by a multi platform rollout including teasers, digital content, creator collaborations, and communication across channels. The brand has a global footprint with customers spanning over 100 countries and over 1,000 cities in India.
