Noice’s products are now available to purchase on Instamart across Mumbai, Delhi NCR, Bangalore, Hyderabad, Pune, and Chennai
Noice, a premium food brand, has partnered with over 40 local foodmakers across India to bring a diverse range of artisanal food and beverages. The brand has expanded its portfolio to over 200 products across 13 categories, the company said in a statement.
The portfolio spans a wide range of categories, including freshly baked breads, cookies and cakes, batters, home-style dairy items, juices and sodas and traditional snacks. Fresh bakery offerings by Noice include artisanal breads like sourdough, shokupan, and French butter croissants, and over 10 varieties of authentic bakery-style biscuits and tea cakes, the statement noted.
“The packaged food space is crowded, but truly fresh, authentic, premium snacking options in India remain rare. With Noice, we set out to create products that not only bring back forgotten Indian favorites but also introduce modern options for the next generation of consumers. Every product is made by over 40 local homegrown entrepreneurs across India who share our belief in authenticity and high-quality ingredients,” highlighted Royan Mody from Noice.
For its chocolates, cookies, and cakes range, Noice has partnered with manufacturers who have production facilities meant for European and the United States of America (USA) exports. The brand emphasised that it has partnered with local entrepreneurs from cities such as Calicut, Mangalore, Sonipat, who craft small-batch, high-quality snacks using traditional methods. Noice’s products are now available to purchase on Instamart across Mumbai, Delhi NCR, Bangalore, Hyderabad, Pune, and Chennai.
