The company will start with a handpicked range of its best-selling products, such as chimneys, built-in hobs, ovens, and dishwashers
Aimed at enhancing its digital reach, Kaff Appliances, a brand in built-in kitchen appliances, has joined hands with Flipkart. The brand goes live on the platform on 8 July 2025, with the move signifying its formal foray into the ecommerce platform.
The company will start with a handpicked range of its best-selling products, such as chimneys, built-in hobs, ovens, and dishwashers. The brand stated that with changing consumer behaviour and increasing popularity of digital shopping, Flipkart presence of Kaff will increase visibility, accessibility, and convenience for customers.
“Our listing on Flipkart represents a thoughtful progression in Kaff’s distribution strategy, and its products’ availability on the platform reflects a measured step forward in our market presence. As the Indian consumer becomes more digitally inclined, it is vital for us to be where they are,” stated Nalin Kumar, Chief Operating Officer, Kaff Appliances.
With this partnership, Kaff also aims to leverage Flipkart’s logistics infrastructure, customer base, and festive sale platforms in order to drive growth in the online shopping space. The development comes at a time when consumers in India are spending increasingly on home and kitchen furniture, with functionality and design emerging as top priorities, the brand stated.
The official statement emphasised that Kaff’s online launch will be supported by special product listings and curated buying guides that will help customers make well-informed decisions.
