Marico To Acquire Remaining 46% Stake In True Elements For Rs 138 Cr
Companies FMCG

Marico To Acquire Remaining 46% Stake In True Elements For Rs 138 Cr

Marico Shares Jump On Steady FMCG Demand, Rural-Urban Alignment

The acquisition will be completed on or before 30 September 2025, subject to satisfaction of the terms and conditions of the definitive agreement

Marico, a fast-moving consumer goods (FMCG) major, has signed a definitive agreement to acquire the balance 46.02 per cent stake in HW Wellness Solutions, the company behind the True Elements brand, for an aggregate consideration of upto Rs 138 crore.

The current transaction is towards the acquisition of the remaining equity stake in HW Wellness, upon completion of which it will become a wholly owned subsidiary of the company, Marico noted in an exchange filing. The acquisition will be completed on or before 30 September 2025, subject to satisfaction of the terms and conditions of the definitive agreement.

“The strategic investment in HW Wellness has led to Marico scaling its presence in healthy breakfast and snacking categories and accelerating its digital transformation journey by adding another digital-first brand with a strong and differentiated proposition in its portfolio,” the company added in its statement.

In 2022, Marico acquired 53.98 per cent of the paid-up share capital of HW Wellness, thereby making it a subsidiary. HW Wellness Solutions’ turnover in the financial year 2024-25 stood at Rs 164.38 crore, up from Rs 76.42 crore in FY24 and Rs 57.4 crore, Marico pointed out in the exchange filing.

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