By leveraging Meesho’s presence in non-metros, brands are looking to expand both their reach and relevance across India’s evolving landscape
Tata Consumer Products and Kenvue India have joined Meesho Mall to offer consumers across the country easier access to a wider range of everyday essentials, from personal care to wellness and beverages. By leveraging Meesho’s presence in non-metros, brands are looking to expand both their reach and relevance across India’s evolving landscape.
Through this partnership, popular brands from TCPL such as Tata tea, Tetley, and Tata coffee and from Kenvue India including clean & clear face wash, Johnson’s baby care products and stayfree Secure sanitary pads, are now available to Meesho shoppers, particularly in tier 2+ markets, as per the official communication from the company.
“As Tata Consumer Products and Kenvue India deepen their partnership with Meesho, they are reaching a fast-growing and diverse base of digital-first consumers. Meesho Mall has seen strong engagement in these categories, with growing interest in offerings from both Tata Consumer Products and Kenvue India within one month of onboarding,” the company said in a statement.
The company noted that consumers from cities like Dehradun, Puri, Madurai, and Surat are increasingly turning to online platforms for daily-use categories such as green tea, skincare, and hygiene products.
