PE firm’s USD 282 million investment values Balaji Wafers at about Rs 35,000 crore, marking one of the year’s biggest deals in India’s packaged foods sector
General Atlantic is set to acquire a 7 per cent stake in Balaji Wafers for about Rs 2,500 crore, valuing the Gujarat-based snacks company at around Rs 35,000 crore. The investment is estimated at nearly USD 282 million, marking one of the largest private equity deals in India’s packaged foods sector this year.
An Insight Into Changing Investment Landscape
For General Atlantic, the investment aligns with its strategy of backing high-growth consumer brands in emerging markets. The firm’s entry signals global investor confidence in India’s expanding FMCG landscape, particularly in regional brands that have successfully scaled without heavy marketing spends.
For Balaji Wafers, the deal offers an opportunity to accelerate expansion into newer geographies, strengthen supply chains, and explore exports. Industry experts believe the infusion of funds and global know-how could help the company enhance operational efficiency and elevate its branding to cater to premium consumer segments.
The stake sale also indicates a maturing appetite among global investors for India’s fast-growing snacks industry, driven by rising disposable incomes and urban demand. Analysts expect Balaji Wafers to use the proceeds to expand capacity and reinforce its position as a leading player in India’s value-driven packaged foods market.
About Balaji Wafers
Balaji Wafers, a leading homegrown brand known for its potato chips, namkeen, and other savoury snacks, has built a strong foothold across western and northern India. The company’s efficient distribution network and consistent product quality have helped it compete effectively with larger multinationals such as PepsiCo and ITC in the mass-market snacking category.
