Seapuri and Frankly arrive at a time of strong momentum for Korean beauty in India, where discerning shoppers across the country are already primed for focussed skin and hair care regimes
Myntra Beauty has expanded its international beauty portfolio with the introduction of Seapuri and Frankly, two premium Korean beauty brands brought to the platform in association with Kindlife. With this, the platform’s international beauty portfolio reaches over 20,000 styles from over 360 brands.
Seapuri and Frankly arrive at a time of strong momentum for Korean beauty in India, where discerning shoppers across the country are already primed for focussed skin and hair care regimes, with rising demand across skincare, haircare, and lashcare, the company said.
Seapuri’s ocean-inspired formulations, inspired by ‘sea’ and ‘purity,’ are rooted in blue beauty, blending marine science with modern self-care. The official statement added that key products include scalpy hair serum/ampoule, lashrum eyelash enhancing serum and spicuraxel pore ampoule, available at an average selling price of Rs 1,800.
“As India’s premium commerce ecosystem matures, consumers are demanding sophisticated, formulation-led global innovations. Bringing Seapuri and Frankly to discerning beauty customers across the country through our collaboration with Kindlife highlights Myntra’s capability to serve as the partner of choice for global brands navigating their India growth journey,” stated Venu Nair, Chief of Strategic Partnerships and Omnichannel, Myntra.
Frankly aims to deliver high-performance formulations built on scientifically proven ingredients, the company added. Leading its Myntra Beauty portfolio is the viral salmon PDRN bounce ball serum. The curated lineup also features targeted essentials like the closer pore reducing serum, sunday glow brightening and tone up serum, vita bomb calming and relief serum.
“Our partnership with Myntra Beauty is a definitive step in building the K-beauty ecosystem in India and bringing the absolute best of trending Korean innovation to Indian consumers. This collaboration reflects our shared vision of bringing cutting-edge, high-performance Korean brands while leveraging Myntra’s unparalleled national footprint to unlock access for millions of beauty enthusiasts nationwide,” said Radhika Ghai, Chief Executive Officer (CEO), Kindlife.
