The move is aimed at making real-time, trendy Indian fashion wear available, targeting expatriates in the Lion City
In an attempt to bring Indian fashion to Singapore, Myntra, a fashion, beauty and lifestyle ecommerce destination, has notified the introduction of ‘Myntra Global’. The move, targeted at the around 6,50,000 Indian diaspora, will offer handpicked trendy Indian fashion styles to its customers in the country.
As part of Myntra’s broader growth strategy, Myntra Global is poised to enable the organisation to tap into new customer segments and build stronger international brand affinity over the next few years.
Driven by the growing demand from the Indian diaspora, who seek culturally resonant products that reflect their roots, Myntra is bringing around 35,000 styles from around 100 brands, across categories like apparel, footwear, home and accessories to the Lion City. Selections from sought-after brands, including Aurelia, Global Desi, AND, Libas, Rustorange, Mochi, W, The Label Life, House of Pataudi, Chumbak, Anouk, Bombay Dyeing, Rare Rabbit and Nasher Miles, among many others, have been made available to begin with.
“With our expertise in serving customers at scale and the exceptional offerings from some of the most loved brands, we are confident that Myntra Global will delight Indians living abroad and keep them connected to their roots, in style. We will also continue to build and scale the platform to cater to Singapore seamlessly, propelling the growth of our brand partners,” stated Nandita Sinha, Chief Executive Officer (CEO), Myntra
Available for mobile web and desktops, Myntra Global will tap into third-party cross-border logistics services to bring customers their orders in 4-7 days on average.
