Baidyanath Group-owned Naturedge Beverages’ Shunya offers a range of zero-sugar, herb-based functional packaged drinks
In an attempt to capitalise on the rising demand for zero-sugar drinks, Reliance Consumer Products or RCPL is in advanced stages of discussion to acquire a majority stake in Naturedge Beverages’ premium fruit drink brand Shunya, as per media reports.
Baidyanath Group-owned Naturedge Beverages’ Shunya offers a range of zero-sugar, herb-based functional packaged drinks in many flavours, including zesty orange and zesty apple. The reports noted that through this deal, RCPL is looking to bring a new category of healthy functional, ayrvedic-based drinks.
The reports noted that if the deal materialises, it would be Reliance’s fourth acquisition in the beverage segment. Earlier, it acquired carbonated drink brand Campa, Sosyo soft drinks and RasKik, a fruit-based hydration drink. The company also sells Spinner, a sports drink brand.
As Reliance Consumer Products is looking to invest nearly 8,000 crore to enhance the capacity for beverages over the 12 to 15 months, the reports emphasised that this moves aligns with the broder vision. The company has been acquiring stakes in mid-sized brands across consumer product categories.
The reports pointed out that in order to compete with rivals like Coca-Cola, PepsiCo along with small regional brands the fast-moving consumer goods (FMCG) arm of Reliance Retail Ventures is eyeing to add around a dozen new greenfield and co-packing plants.
