As the face of the campaign, the actor will help spotlight collagen as an essential ‘beauty protein’
Wellbeing Nutrition has onboarded actor Malavika Mohanan as the brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione portfolio. As the face of the campaign, the actor will help spotlight collagen as an essential ‘beauty protein’, encouraging consumers to view skin health as something that must be nourished daily.
As India’s ingestible beauty segment evolves, Wellbeing Nutrition is working to shift consumer perception from glow-led, topical thinking to foundation-led skin nutrition. The brand’s approach reframes collagen as a structural protein that supports skin elasticity and firmness, encouraging ritual-based adoption over quick-fix consumption.
The campaign will bring this idea to life through a series of digital-first storytelling featuring Malavika Mohanan, designed to simplify the science of collagen and build awareness around the importance of consistent skin nutrition, the official statement added.
“Our goal is to shift the conversation from fixing visible signs to feeding the foundation. Malavika’s onboarding as a brand ambassador with our Marine Collagen and Skin Fuel Gluta portfolio helps us amplify this perspective in a culturally relevant way, reinforcing that healthy skin is built through consistency, science, and daily commitment, not trends,” stated Saurabh Kapoor, Co-Founder, Wellbeing Nutrition.
The brand’s Marine Collagen features nano-hydrolyzed Korean marine collagen peptides designed for enhanced bioavailability and absorption. The company has raised USD 10 million in a series b round led by Hindustan Unilever (HUL) and Fireside Ventures earlier.
Malvika Mohanan highlighted, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta. It fits naturally into my daily routine and reflects a more holistic approach to beauty and wellness.”
