Tata Sampann looks to build meaningful connections, encourage better eating habits and focus on new retail channels to win its consumers
Tata Sampann, a brand by Tata Consumer Products, has been very successful in making a mark in the Indian food market by concentrating on high-quality and wholesome food products. We offer a wide range of products—from unpolished dals to spices with natural oils, high-fibre poha, and premium dry fruits—that reflects our pursuit of preserving the goodness of nature. We are very particular in sourcing only one of the best ingredients, with very few vendors qualifying the stringent criteria.
Emphasising our commitment to offering premium quality products, in November, we launched the ‘Pyar Bhara’ campaign with India’s celebrated chefs, Sanjeev Kapoor and Ranveer Brar. The campaign highlighted Tata Sampann’s value proposition of unpolished pulses, which maintains its nutrients and goodness of nature. We aim to celebrate the joy of cooking with the choicest quality products and cater to the growing demand for premium, wellness-orientated food products, carving a distinct space in the market.
Commitment To Innovation
Our approach is founded on continuous improvement and innovation, driven by the purpose of meaningful solutions. We introduced ‘Easy Cook Ragi Atta’ under Tata Sampann to meet consumer demand. For this, we blended tradition with innovation to address consumer needs for convenience. 100 per cent ragi grain flour with its inherent fibre, calcium, and iron resolves the challenges associated with traditional millet flours, making the preparation of nutritious, crack-free rotis simple.
By staying true to our core values while embracing technological advancements, we ensure that every product reflects our commitment to authenticity, purpose, and evolving consumer preferences.
Consumers At Core
Our mission is to enhance the quality of Indian meals through core categories like dals, spices, and pantry staples while pushing the boundaries to explore emerging opportunities in categories such as dry fruits for easy, wholesome snacking. We also like to rethink traditional categories through more nutrient-rich and higher-quality ingredients. Overall, it’s a testing of ideas that would do justice to the diversity of Indian food while serving the more evolved demands of lifestyle-conscious consumers today. Having said that, quality, taste, and consistency are at the core of our pulses.
Vision For 2025
As we look forward to the next year, we are excited about the opportunity to deepen our impact on the Indian market, fuelled by the rapid growth of modern channels like quick commerce and ecommerce. These platforms enable us to reach discerning consumers, including early adopters in smaller cities, who are eager to experiment with premium, quality-driven products like ours.
This evolving retail landscape perfectly aligns with our core philosophy of delivering good, wholesome food, as conversations about nutrition and mindful eating really start to pick up. The goal is to make each home-cooked meal more nutritious and delightful while enriching daily lives and building a community that champions better eating habits, making meaningful connections on the way.
About Author: Deepika Bhan, President, Packaged Foods (India) at Tata Consumer Products.
