With Bollywood star Kajol as the face, Kwality Wall’s introduces an affordable in-home dessert range to tap into India’s booming ice cream market
India’s dessert market is heating up, and Kwality Wall’s is ready to serve. The brand has launched Golden Spoon, a new in-home dessert range designed to bring families together over indulgent flavours at accessible prices. With India’s cold chain infrastructure improving and home refrigerator usage rising, the ice cream and frozen dessert category holds untapped potential.
The Golden Spoon range offers four variants: the timeless Vanilla, a nostalgic Mithai Magic made with boondi, and two 2-in-1 flavours—Chocolate Vanilla and Mango Vanilla—aiming to recreate a parlour-like experience at home.
Unveiled through a heartwarming TVC starring Bollywood icon Kajol, the campaign captures the moment everyday chatter halts in awe of the dessert’s flavour. “With Golden Spoon, we’re democratising summer indulgence,” said Toloy Tanridagli, Head of Ice Cream Business, HUL.
A robust above-the-line campaign spanning TV, digital media, influencer collaborations, and seasonal content will ensure Golden Spoon remains a household favourite this summer.
