New Three-Layered Ice Stick Debuts in Mango and Pineapple Flavours
Kwality Wall’s has launched its globally loved Twister brand in India. Known for its unique three-layered swirl design, Twister promises a delightful burst of flavours, making it the perfect summer refresher.
A popular name in over 25 countries, Twister is making its Indian debut in two exciting flavours—Twister Mango, a fusion of mango and creamy vanilla wrapped around a tangy strawberry core, and Twister Pineapple, a mix of pineapple and sour lemon with a zesty strawberry centre. Made with real fruit juice and containing less than 65 calories per serving, Twister is designed to appeal to young consumers seeking a fun and refreshing treat.
To celebrate its launch, Kwality Wall’s is introducing a first-of-its-kind promotion in India, offering consumers the chance to win from 30 lakh free ice candies, redeemable at over 1 lakh stores nationwide. The brand is also rolling out a multi-media campaign, including a vibrant promotional film to capture the spirit of fun and indulgence that Twister brings.
Toloy Tanridagli, Head of Ice Cream Business, HUL, expressed excitement over the launch, stating, “We are thrilled to bring one of Unilever’s top-selling ice cream brands, Twister, to India. With a global market size of over €6.6 billion, refreshments are a huge category, and Indian consumers are actively seeking new, exciting options. Our goal is to offer a delightful treat that resonates with young consumers and adds a fun twist to their summer. The unique summer promotion will further enhance their experience.”
Adding to the brand’s creative vision, Rahul Mathew, Chief Creative Officer & Executive Director, DDB Mudra Group, shared, “With Kwality Wall’s Twister, we wanted to bring out the essence of pure joy and spontaneity. The ad campaign captures the playful energy of Twister’s swirling flavours, making it an experience as fun as it is delicious.”
With its iconic design, exciting flavours, and engaging promotions, Twister is set to become a summer favourite across India, offering a refreshing twist to beat the heat.
A brand of Hindustan Unilever, Kwality Wall’s has been delighting consumers for decades with its wide range of delicious and innovative frozen treats. With a strong presence across India, the brand continues to spread joy and create shared moments of happiness.
