Association brings trusted brands like Parachute Advansed, Livon, Kaya and Set Wet to millions of value-conscious households across India
Meesho Mall has partnered with Marico to expand its personal care and wellness portfolio, making some of India’s most trusted household brands more accessible to mass consumers, particularly in Tier-2+ markets.
Through this association, popular names such as Parachute Advansed, Parachute Advansed Baby, Livon, Kaya, Bio Oil and Set Wet are now available on the platform. The collaboration strengthens Meesho Mall’s key categories, particularly personal care, health and wellness, in line with both companies’ shared focus on expanding access to affordable products for Indian households.
Within just one month of launch, the platform has witnessed strong traction across daily essentials such as hair oils, serums and grooming products. Demand has been especially high in Lucknow, Bhopal, Kochi, Surat and Guwahati, with the majority of customers hailing from Tier-2+ cities, underscoring the growing appetite for affordable, branded products beyond metropolitan centres.
Looking ahead, Meesho plans to deepen its personal care offering by onboarding more brands, rolling out affordable small packs, launching curated combos, and expanding its portfolio to serve a wider base of value-conscious consumers. By leveraging its strong footprint across smaller towns and cities, the platform aims to further strengthen relevance and trust among households nationwide.
