The food brand has expanded its portfolio across spreads, beverages, dairy products and snacks as it seeks to strengthen its presence in the packaged foods segment
Noice has expanded its product portfolio with a new range of snacks, beverages and spreads across Bengaluru, Mumbai, Hyderabad, Pune and Chennai, as food companies increasingly target everyday consumption occasions to drive growth.
The range, available through quick-commerce platform Instamart, includes products such as peanut butter and jam, fruit juices, coconut water, avocado dip, yogurts, cookies, dry fruits, jaggery peanut chikki and protein bars.
Targeting Everyday Consumption
The portfolio expansion comes as packaged food companies widen their offerings to cater to rising demand for convenient, ready-to-consume products among urban households. The school reopening period has also emerged as a key consumption window for food brands, driven by demand for lunchbox staples and snacking products.
“Back-to-school season is one of the biggest food moments for families. Every morning, parents are looking for options that are quick, convenient, and something their children genuinely enjoy eating. We built this range around those everyday occasions, from lunchbox sandwiches and recess breaks to after-school snacking. The idea was to create products that fit naturally into family routines while staying true to our commitment to thoughtfully sourced ingredients, small-batch craftsmanship, and great taste,” said Royan Mody, Vice President, Noice.
According to the company, the portfolio spans categories including spreads, beverages, dairy products, dips and protein-rich snacks. The products are made without added preservatives.
Quick Commerce Focus
The move comes at a time when quick-commerce platforms are emerging as an important channel for packaged food companies, particularly in metropolitan markets where convenience-led consumption is on the rise.
Noice currently offers spreads, dips, beverages, snacks and pantry staples through quick-commerce channels across major Indian metros.
