Fast-growing beauty brand strengthens retail footprint with immersive, consumer-focused experiences in Gujarat’s trend-conscious markets
Recode Studios, one of India’s fastest-growing beauty and skincare brands, has stepped up its retail expansion in Gujarat with the opening of two new stores – its debut outlet in Surat and a second store in Ahmedabad. The first Ahmedabad store, launched in March this year, received an overwhelming response, prompting the brand to add another location to better cater to the city’s growing customer base.
The openings are part of Recode Studios’ aggressive retail growth strategy across Tier I, Tier II, and metro cities, reflecting its mission to offer research-led, high-quality, and value-for-money beauty solutions to consumers across India.
Designed to provide a luxury yet accessible shopping experience, both stores bring Recode’s full range of best-selling makeup and skincare products under one roof. Staying true to the brand’s core philosophy of affordability, inclusivity, and innovation, the retail spaces offer customers a hands-on, experiential environment to explore the products.
“Gujarat has always been a state that celebrates beauty, individuality, and self-expression,” said Rahul Sachdeva, Co-Founder of Recode Studios. “With this new store, we’re creating more than just a retail space; we’re building a community hub where customers can explore, experience, and engage with our brand firsthand. This marks an important milestone in our retail journey, and there’s much more to come.”
Recode’s latest stores act as a physical embodiment of the brand’s desire to forge meaningful relationships with customers, combining global quality standards with a distinctly local touch. By entering high-potential city markets like Surat and Ahmedabad, the brand is not only increasing awareness but also building trust through direct customer engagement and personalised service.
With this expansion, Recode Studios further cements its position as a next-generation Indian beauty company – one that blends international benchmarks with local sensibilities to meet the evolving needs of modern Indian consumers.
