Reliance-backed beverage label posts Rs 4,700 crore FY26 sales as it sharpens challenge to cola majors across India
Campa has emerged as India’s fourth-largest carbonated soft drink brand after recording more than Rs 4,700 crore in gross sales during FY26, marking a major milestone in Reliance Industries’ fast-growing consumer goods strategy.
The revival of the heritage Indian soft drink brand comes as Reliance Consumer Products (RCPL), the FMCG arm of Reliance Industries, ramps up its challenge to established global cola rivals through aggressive pricing, rapid distribution expansion and wider market penetration.
According to company disclosures, Campa also secured a double-digit market share in key regions, underlining strong traction among value-conscious consumers and younger buyers seeking homegrown alternatives.
RCPL reported revenue of Rs 7,350 crore in the March quarter, while full-year revenue surged to Rs 22,000 crore, reflecting rapid scale-up across beverages, staples and packaged food categories.
Industry observers view Campa as a critical pillar of Reliance’s broader ambition to build a formidable FMCG portfolio by reviving legacy Indian brands while simultaneously launching new products.
Reliance Chairman Mukesh Ambani said the consumer products business, now operating under an independent structure, is gaining meaningful traction with an expanding portfolio of brands and is positioned to benefit from India’s long-term consumption growth story.
Beyond carbonated drinks, Reliance said its packaged water business has also scaled rapidly, making RCPL the country’s third-largest branded water player. The company is expanding bottling capacity through new high-speed lines in 12 states and integrated food parks across categories including biscuits, chocolates and staples.
The resurgence of Campa signals a changing dynamic in India’s Rs 60,000 crore soft drinks market, historically dominated by multinational players, with local challengers increasingly gaining shelf space and consumer attention.
