The report notes that the product is also in process of being introduced in few European markets as well.
Coca-Cola India is looking to introduce Coke Zero-sugar Zero-caffeine, the beverage maker’s global brand, to Indian shelves in this year with local manufacturing, a media report noted. Currently, almost all colas in India including Diet Coke, Coke Zero and others include caffeine.
The report noted that the product is also in process of being introduced in few European markets as well. Soft-drinks market’s 30 to 35 per cent of total sales now come from zero and low-sugar drinks, as per the report, which also added that companies are increasingly fighting for share in the no-sugar and low-sugar category.
Few weeks back, ITC forayed into India’s premium carbonated beverages market with the launch of B Natural Coconut Cola, a sugar-free drink made with tender coconut water. This marked the company’s entry into the cola category as it seeks to strengthen its beverages portfolio and tap into the fast-growing premium and health-conscious consumer segment.
The product has initially been introduced on quick commerce platforms as part of a pilot rollout and will subsequently be expanded through wider retail channels. The company also plans to broaden its carbonated beverages portfolio with more flavours and variants.
Healthier Beverage Trend
The unveiling of new category comes as demand for low- and no-sugar beverages continues to grow, with consumers increasingly opting for healthier alternatives. Reflecting this shift, Varun Beverages, PepsiCo’s largest bottling partner, reported that low- and no-sugar products accounted for 63 per cent of its consolidated sales volume during the March quarter.
ITC has priced the new beverage at Rs 60 for a 250 ml can. In comparison, a 300 ml can of Pepsi Black Zero Sugar is priced at Rs 40, while smaller packs are available in select markets for Rs 10 and Rs 20.
The Indian cola market has become increasingly competitive since Reliance Consumer Products revived the Campa brand in 2024 with aggressive pricing. The rollout of a Rs 10 200 ml Pet bottle triggered a price war across the carbonated drinks segment, prompting established players to revise prices and affecting the wider beverages category.
